Vitthalanatha incarnation of the god Vithoba (Vitthal)

 

Viṭṭhalanātha had seven sons among whom he distributed nine major svarūpas of Kr̥ṣṇa that are worshipped by the Puṣṭimārga. Each son founded a lineage that served as leaders of each house or seat of the sampradāya. The sons of Viṭṭhalanātha, the svarūpas, and where they currently reside are:

1. Giridhara, whose descendants hold Śrī Nāthajī (Nāthadvāra, Rajasthan), Śrī Navanītapriyajī (Nāthadvāra, Rajasthan), and Śrī Mathureśajī, (Koṭā, Rajasthan)
2. Govindarāya, whose descendants hold Śrī Viṭṭhalanāthajī (Nāthadvāra, Rajasthan)
3. Bālakr̥ṣṇa, who descendants hold Śrī Dvārakānāthajī (Kāṁkarolī, Rajasthan)
4. Gokulanātha, whose descendants hold Śrī Gokulanāthajī (Gokula, Uttar Pradesh)
5. Raghunātha, whose descendants hold Śrī Gokulacandramājī (Kāmabana, Rajasthan)
6. Yadunātha, whose descendants hold Śrī Bālakr̥ṣṇajī (Sūrata, Gujarat)^{[note 2]}
7. Ghanaśyāma, whose descendants hold Śrī Madanamohanajī (Kāmabana, Rajasthan)

The nine svarūpas listed in Puṣṭimārga theology are considered svayambhu (self-born), sevya-svarūpa (having been offered sevā by Vallabha and Viṭṭhalanātha), and nava-nīdhi (nine receptacles of treasure)

Yadunātha's descendants also hold Śrī Kalyāṇarāijī (Baroda, Gujarat) and Śrī Mukundarāyajī (Vārāṇasī, Uttar Pradesh) 

The eighth house was founded by Tulasīdāsa, also known as Lālajī, whose descendants hold Śrī Gopināthajī (Br̥ndābana, Uttar Pradesh, until 1947 in Ḍerāgāzīkhāṁ, Sindh).